Career Resource Center: Annual Report

Mobile App, Print, Web

Client Career Resource Center
Date April 5, 2013

We created two new robust platforms to display our Annual Report.  Our office produced an electronic version of our annual report for the past six years. That version was in Flash and we were recognized around the country for producing an innovative medium for the report.  However, with the exponential growth of users using Apple products, we knew that working with Flash was not so attractive anymore.   From our Google Analytics, we could tell that at least 77% of our mobile users who visited our website were using Apple products, we had to find a solution, and quickly, to present the report.

We found not one, but two solutions.  The first being a Parallax website, and the second being creating a book with the iBooks Author software.  With cutting our content down and going for amore visual look with info graphics, both avenues worked perfectly.  The infographic format allowed us to delete the ‘fluff’  and to provide the meat and potatoes of what we wanted to communicate about our career services in a visually interesting way.   The Parallax version gives readers who do not have an iPad an opportunity to view the report, and for those who want to view the Annual Report with their iPad, they can do so by downloading the book from the iBooks store (it’s free of charge).

Creative Director and Production – Cory Monteiro, Creative Director, Career Resource Center
Editor and Project Manager – Dana McPherson, Assistant Director of Marketing and Communications, Career Resource Center

Lauren Pasquarella Daley – Senior Associate Director for Career Development, Career Resource Center
Ja’Net Glover – Associate Director for Employer Relations, Career Resource Center
Heather B. White – Director, Career Resource Center

  • Researched parallax freeware options and tested a few.
  • Used Google Docs spreadsheet as the data point from contributors
  • Edited data and content for production
  • Created info graphics based upon content
  • After parallax was complete mirrored it in the ibooks author format.
  • Tested iBooks author format in iBooks store. Tested for unknowns — how final version would display, publishing turn around times, etc.

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