#GatorNationIsEverywhere

Social Media

Client University Relations
Date January 17, 2014

The #UFSocial team is always encouraging conversation between students, alumni and fans. This is why we began the #GatorNationIsEverywhere campaign. We wanted to show that the Gator Nation really is everywhere. To do this, we asked social media users to share their photos showing Gator pride while traveling and studying abroad. We have gotten a tremendous response for this initiative. Our goal is to increase our social media interaction with students, fans and alumni around the world.

Bruce Floyd, Social Media Specialist, University Relations

Sixtine Gurrey, Multimedia Specialist, University Relations

Monica Kelly, Social Media Intern, University Relations

Carla Vianna, Social Media Intern, University Relations

Pitched the idea to the UF International Center and TRiP

Created a unique brand and logo to be used on photos submitted

Promoted the campaign and hashtag (#GatorNationIsEverywhere) in the Gator Times and UFIC newsletters, and on the University Relations website

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