UF Levin College of Law: Prospectus

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Client Levin College of Law
Date April 11, 2013

The UF Law Prospectus is produced and distributed annually to Levin College of Law applicants and to those considering applying to the program. It’s a 52-page student-recruiting publication. Photos and copy tout UF Law’s strong alumni network, quality teaching and the stellar student experience at UF Law. Sections are organized by topic such as student life, the Gator Nation and curriculum. The sections are built around quotes from current students and prominent alumni. The publication promotes the UF Law brand of leadership development and alumni engagement.

The magazine is produced by editor Richard Goldstein, UF Law’s associate director of communication, Shannon Paulin, a contract graphic designer with JS Design Studio in Gainesville, who is art director and designer; and photographers in the Communications Office. Michelle Adorno, assistant dean for admissions, is the internal consumer of the publication and approves the content; Debra Amirin, director of UF Law’s Communication Office, oversees the publication.

The previous year’s prospectus forms the base of the publications. Photos and copy are updated with the most intensive changes required for the faculty positions and specialization list. Photos and copy are produced for the prospectus but material used previously in the law school magazine and its electronic publication may also appear. Intensive editing goes on during the summer with printing in August. Distribution starts with law recruiting fairs in the fall.

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