I don’t know about you, but I’m pretty fired up. After more than five years of layoffs and budget cuts – our lives as university communicators are about to change dramatically.
Like many web geeks, I’m constantly looking to advance my skills, so I’d like to share a few of my favorite web design/development blogs and resources. Now go learn something new and innovative.
No amount of providing data or lists of features, capabilities or services is going to get you what your administrators and supervisors so desperately want: An appreciation from the audiences you serve of how vital and valuable their operations are.
Establishing the foundation for communications that engage first and convey valuable information second is one critical way we all reinforce the emotional components of UF’s strong brand. When you support the brand, the brand supports you.
UF certainly doesn’t do everything right, but people do love us. And it makes all the difference in the world for our institution.
We all make decisions informed by the information around us, but GUIDED by the feelings within us.
As UF speaks to the world, and UREL partners with many fellow communicators across campus, UREL’s responsibility is to be connected to and understand the “big picture” for UF — in a way that very few units on campus do.
The key for now is to stop chasing after the attention of our audiences, and start building experiences that attract them to us.
There probably hasn’t ever been an opportunity like this for communicators on this campus to prove their worth and move the needle.